The vitamin D in Puori D3 is extracted from lanolin, a natural component of sheep’s wool. The wool is gently sheared from the sheep, without harming the animal, and undergoes a purification and cleaning process. A pre-state of vitamin D is then extracted from the wool. Radiation with UV light of the pre-vitamin D forms the active vitamin D, comparable to how sunlight initiate the vitamin D formation in our skin. Afterwards, the vitamin D is mixed with organic virgin coconut oil.

Vitamin D is a fat-soluble vitamin and combing it with organic coconut oil improves the absorption process as vitamin D needs fats for its uptake.

We made this product because there was no natural potent dose of a high-quality vitamin D product on the market allowing people to reach desired doses of vitamin D.

We made this product because there was no natural potent dose of a high-quality vitamin D product on the market allowing people to reach desired doses of vitamin D.

Vitamin D is essential for several functions in the body and we can produce it ourselves when the sunlight hits our skin. However, since the sunlight isn’t strong enough from September-March on the Northern hemisphere we cannot produce vitamin D in that period. Furthermore, sunscreen use reduces the natural vitamin D production. As a result, many people have inadequate levels of vitamin D in body part of the year and further it is challenging to get vitamin D through a typical western diet. All this results in many people developing insufficiency or even deficiency.

To secure the purest and cleanest consumer product, we have 3rd party tested more than 100 batches* and counting to ensure you always know what’s in your product and what’s not supposed to be there.